Starting and running a blog needs you to master different skills. You should have writing skills, knowledge about SEO, and know how to use your chosen platform. While these skills can be divided into different people to help you successfully run your blog, it is still an advantage to master as many blogging skills as you can.
It is also crucial to create a blog that generates leads and increases conversions effectively. After all, this is your end goal. However, how do you do it? There are two key factors you need to consider: structure and text content. These key factors help readers have the best reading experience and Google recognize your post in their algorithm.
To help you create compelling blog posts, we will show you a guide to write and structure them the way site visitors and Google will love. So, without further ado, let us get started!
Headers are subheadings you see on blog posts. They help break down your content to improve readability and search engine recognition. You can format these as heading 2, 3, or 4 (H2, H3, or H4). The type of header depends on the hierarchy of the points of your topic.
The title of your blog post should always be structured as H1. The theme you are using might already have coded the title as H1. However, better check to make sure. H1 should also appear once in every blog post.
Introduction or the opening paragraph/s plays an important role in attracting your readers to read the entire post and Google to index your article. It appears right after your title or H1. If you can get all the points you need in a single paragraph, the better.
However, breaking down your introduction into 2-3 paragraphs is also beneficial if you want a meaty one. Make sure to use up to 4 lines for each paragraph and do not overwhelm readers with a wall of texts. Add your keyword as well.
After the introduction, you will have your first header, which should always be H2. To increase Google’s chances of indexing your blog post, add a keyword to this header. Make sure the keyword sounds natural and not forced. You can break down the points for this header into H3s. Once you complete this section, you can then add another H2 with another set of H3s.
This is the first step you need to take when you write a compelling blog post. Knowing who your audience is helps you provide valuable information that they will find useful. Try to dig deeper into knowing who your audience is by asking yourself these questions:
Writing a catchy title is key to attracting many readers. If your title is specific, readers will have an idea of what the blog post is about. For example, instead of having “How to Run a Business”, you can write a blog post with a title that says, “X Inexpensive Ways to Run a Small Business”.
The title will also serve as your guide in including the necessary points in your article. You can tweak the title when you are done with your draft, retaining the focus of the topic.
Writing an outline for your blog post will help you choose which ideas or topics to include. It gets overwhelming at times when you write for a topic. So, having an outline helps you stay on topic. Create headers and add details about the points you would like to discuss in each header. Research on each point to make sure you provide valuable information.
Google and other search engines love crawling blog posts of at least 1000 words. This is because site viewers spend longer times in your website that is a factor in helping it rank on search engines. If you can make the blog post even longer, the better.
Long blog posts allow you to provide in-depth content that your readers can find useful. You can write detailed actionable steps that your readers can follow to help solve their problems. Use data from research studies when necessary to make your posts more reliable and factual.
Avoid walls of texts with your paragraphs. This can be an eyesore to your readers. Your readers will only read the first sentence and skip the rest of the paragraphs. You should avoid this from happening. Make your paragraphs short, not exceeding four or five lines.
Adding links to your post increases its value. You can add internal links to your other posts, so your readers can check out your other content. Add at least one external link as well, so you can back up your information from another reliable source.
Links also help in your SEO rankings. It allows Google to recognize your posts more effectively as it sees their reliability with the links.
One great thing about a call to action is it makes your readers do something after reading your post. You can let them comment on or share your post and sign up for your weekly newsletter. The call to action should be powerful enough to let them take action. Place this at the bottom of the post and add a button for it.
Writing and structuring your blog posts properly play an important role in increasing your SEO rankings and reader engagement. You just need to understand who your audience is to write a compelling content with a reader- and SEO-friendly structure. So, follow our guide in writing and structuring your blog posts now to rank high on Google and to increase site readers!
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