If you are running a website that does not rank well on search engines, you need to beef up your search engine optimization (SEO) practices. SEO is an integral part in making or breaking your business. When applied with the best practices, you will rank high on search engines, increase your website’s visibility, generate more traffic, and convert more leads into buying customers.
With these things in mind, how are you supposed to apply SEO to your web pages? The answer to this is what we are here for. We created a guide to help you create an effective SEO plan for your website. In this article, we will be focusing on optimizing a blog post to increase its ranking on search engines. So, let us get into it!
Let us start with your blog post’s title. Here, make sure to create a catchy one and incorporate your focus keyword naturally. Placing your focus keyword here allows search engines and your site visitors to know what the post is about.
When you write a blog post on WordPress, for example, and save the draft, the platform automatically generates a URL for the post. This is basically the website address for the specific post. Edit the URL or permalink on WordPress with the focus keyword of the post.
Let us move on to your introduction. This is one of the most important parts of your article. It must be inviting, so readers will be interested to read the rest of your post. Do not forget to include the focus keyword naturally. You can also add secondary keywords that apply.
Your subheadings vary on the topic you are writing. It can have two, three, or more than that. Regardless, it is important to mention the keywords in it, be the main or secondary ones. Make sure to add them naturally and do not force them in there.
It is also important to add the keywords to the body of your article. Again, do not force them. Add them when necessary only. So, it looks something like this:
> Content (keyword)
In your conclusion section, also use the focus keyword. Make this part compelling with an attention-grabbing call to action.
The images can be placed anywhere in your post. However, it is essential to have a featured image. Having an enticing one makes your readers curious about your post, so they are encouraged to read your entire article.
The body of your post also needs images to help readers understand the topic better. Upon uploading images, add alt texts and descriptions to them. This helps screen readers understand what the images are about. Incorporate your focus keyword in the alt text for SEO purposes.
With our guide for SEO for a web page, your posts will surely get high rankings on search engines. Make sure to place the keywords naturally, so they do not sound forced. Also, write a catchy and compelling copy, so readers will find your post valuable. So, if you use our guide and it makes a difference to your website, let us know in our Facebook group!